Coming from a culturally conservative household, Mariam Zara has always been driven to understand women’s sexual and reproductive health. She believes technology is the key to giving women true control and privacy in their most vulnerable moments—and she’s determined to disrupt the pregnancy-test industry, one wipe at a time.

While at-home pregnancy tests have become more accurate since they were first introduced in the 1970s, the basic stick format has remained largely unchanged. Nearly 51 years later, women’s needs have evolved—and it’s time for the industry to catch up.

WIPE is set to transform this decades-old market by offering a discreet, tech-enabled alternative that better addresses women’s real needs. Lack of privacy and the challenges around disposing of traditional pregnancy tests continue to create unnecessary stress. WIPE is here to change that.